Dental marketing has evolved a lot in recent years. And it’s only going to keep changing. It is constantly doing so with new technology, platforms, and ways to reach your audience. So what’s next?
Here’s how dental marketing has changed and what to expect in the years to come.
Changes in Dental Marketing
Social Media Dominance
One of the most important things to learn from the lockdown period is that the most successful dental offices have honest conversations with their clients. Social media should be the center of your dental marketing plan because it lets people directly review, criticize, and praise your business. Your patients will feel like they are talking to a real person and that their thoughts and worries are being taken seriously.
This brings us to the next point.
Customer Interaction is Vital
Showing a warm, welcoming face is more crucial than ever in your dental marketing strategy. This is because many people have recently engaged in less uncomfortable social interactions. Social media is a fantastic tool because it allows you to communicate directly with potential new patients. However, this impression will last for up to one or two posts.
The more you interact with your followers and those who are informed of your posts by them, the friendlier you’ll come across. As a result, they will keep you in mind when scheduling their subsequent appointment, giving them a reason to believe in you when visiting the dentist. The success of your dental marketing campaign depends on this.
Assurance Concerning Safety
Many people are still worried about contracting an infection when visiting dental offices. Through marketing, you can reassure your current and potential patients that you adhere to the highest safety and infection control standards.
Begin with signage, social media posts, and website notes. Ensure your clients know your COVID-19 policies, social distancing rules, and cleaning procedures so they feel safe and at ease when visiting your office.
What’s Next in Dental Marketing?
The New Standard: Video Marketing
Out of all the types of content that are popular on social media right now, video is the most popular. A study by Adobe revealed that 60% of people would rather watch a video than read a blog post. People want to be informed but do not want to be bored. This is where video marketing comes into play.
Video marketing allows you to convey information in an engaging and visually appealing way. You can show your target audience what your dental office looks like and how your team works together. You can also show them how you treat your patients and what procedures you offer. Video is a great way to show your personality and build trust with your target audience.
Takeaway
Ignoring marketing advancements and expecting your practice to maintain or grow is counterproductive. Even your most loyal patients may choose a different approach if your new targeted marketing and special offers are too good to pass up.
To keep people interested in your services, you should put as much thought into marketing as you do into learning about new orthodontic developments through continuing education.
617 Web Marketing is a leading dental marketing agency for dentists who want to improve their search engine ranking. Our team can help you stay ahead of the competition by employing cutting-edge marketing techniques to keep up with the changing needs of the dental industry. Contact us today!
