If you’re like most businesses, you’re probably already utilizing social media to help promote your brand. But if you do not see the results you’d hoped for, it might be time to rethink your social media strategy.
That said, below are just a few helpful ideas to boost your dental’s social media presence.
1. Establish a Professional and Cohesive Brand Experience
Branding a dental practice is essential because it helps the practice stand out from other dental practices in the area. A strong brand can make it easier for patients to remember the practice and give it a personality that patients can connect with. It’s important to keep your brand in front of people as much as possible – through social media and other channels – so they have multiple exposures and begin to remember it.
Indeed, it’s essential to be consistent with your branding across all social media platforms. That means using the same or similar profile and cover photos, as well as the same biography. If there’s an opportunity to create graphics that use your brand colors and font, take advantage of it.
You may also hire a couple of influencers, people who have the ability to impact the purchasing decisions of others because of their authority, knowledge, position, or relationship.
2. Share Unique Content
Your dental practice can use social media to connect with current and potential patients on a daily basis by sharing interesting and engaging content. This will help you build a strong relationship with your audience and, ultimately, improve your business.
If you’ve published new research, you can share snippets of that information on social media. People usually prefer watching videos or accessing information that is easy to understand, so sharing your findings in a visual way would be ideal.
Writing blog posts and sharing them on social media allows you to connect with patients and potential patients, provide them with valuable information, and build your online presence.
You can also use your website and social media to show off your staff, office space, and patients. You can ask patients for testimonials about their experiences at your practice and post them on your website and social media.
3. Take Time to Engage with Your Target Market
Instead of just using social media to broadcast information, use it as a communication tool to better serve patients and manage your reputation. This will help you extend your online reach.
When you interact with others on social media, you increase your online presence and make your brand more visible. This can be done by following relevant profiles, commenting on original content, and tagging or mentioning other profiles when you share their content. By doing these things, you are more likely to get noticed and gain new followers.
If you want your dental practice to be successful, it’s important to respond to customers on social media. This shows that you care about your customers and their experience with your business. Answering questions and addressing concerns can help improve your image and build trust with potential and current patients.
A good reputation is the key to getting new dental patients. You should show appreciation to those who share your content or say positive things about your dental practice. Take note that it is also vital to respond to negative feedback.
If you are contacted by a patient or a patient’s family member, you should also reply promptly and professionally. You should never admit fault and should not reveal any protected health information in accordance with HIPAA.
Conclusion
Indeed, if you are a dentist looking to boost your social media presence, there are a few things you can do. First, consider creating a blog and writing informative articles that can help educate your patients and potential patients. You can also use social media platforms like Facebook and Twitter to share your blog posts and engage with your audience. Additionally, consider partnering with other local businesses to co-promote each other on social media.
If you are looking for a reliable dental marketing agency in Massachusetts, look no further than our expertise here at 617 Web Marketing. With patients depending on Google searches to find local dental offices, the competition is fierce, but luckily, we are here to focus on ranking dentists at number 1 on Google. Call us today, and let us boost your dental’s social media in no time!
