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10 Essential Pages Every Dental Website Should Have

When it comes to creating a dental website, there are certain pages that you should include to provide potential patients with the information they need. Here are some of the must-have pages for any dental website:

1. Home Page

The home page serves as the foundation of the entire dental website. It must be compelling and engaging enough to make visitors stay and learn more about the practice. The home page is the first impression of your website and should be designed to make a great first impression.

2. About Us

The About Us page is an excellent opportunity to share your practice’s story, provide information about your team, and describe your practice’s core values. The goal of the About Us page is to build trust and credibility with potential patients.

3. Services

The Services page is where you explain the different services you offer and highlight the unique benefits of your practice. This is an excellent opportunity to showcase your expertise and highlight the unique selling points of your practice.

4. New Patients

The New Patients page is where you provide information about what new patients can expect when they visit your practice. This is an excellent opportunity to set expectations and build trust with potential patients.

5. Patient Education

The Patient Education page is where you provide information about dental procedures, treatment options, and oral health care. This is an excellent opportunity to educate potential patients about their options and help them make informed decisions about their oral health.

6. FAQ

A dental website should have a frequently asked questions page. Even with a lot of information on your website, you might still get the same questions from patients over the phone or in person. A detailed FAQ page can help you save time and streamline your patient’s experience.

7. Testimonials

A dental website should also have testimonials from patients that are happy with your services. When new patients are looking for a dentist, they want to know that you are experienced and that you provide quality services.

8. Office hours

Office hours are another important page that should be included on your dental website. This way, new patients will know what times you are open and if you offer after-hours appointments.

9. Directions

Your dental website should also include directions to your office. This way, new patients can easily find your office and schedule an appointment.

10. Contact us

Your contact information is one of the most important pieces of information on your website. Potential patients need to be able to reach you. You can list your contact information on your website, on your social media, or in your marketing materials.


There are certain pages that every dental website should have to be effective. These pages include an About Us page, a Services page, a Contact Us page, and a Patient Forms page. Each of these pages serves a specific purpose and can help to improve the overall user experience on the website. By including all of these pages on your dental website, you can be sure that you are providing potential patients with the information they need to make an informed decision about choosing your dental practice.

617 Web Marketing is a dental marketing agency specializing in dentistry search engine ranking. Dentists have a unique market. And with patients depending on Google searches to find local dental offices, the competition is fierce. Please book a consultation with our team today!

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