When a patient searches for a dentist online, Google finds your office through your website. To make this process smoother, and the way your website is developed and designed may make it one of your most effective sales tools.
As such, Google’s Page Experience should be one of your priorities for your dental website. This metric is a ranking signal in its search algorithm. If you want your dental website to rank well in Google search, you need to pay attention to your Page Experience score.
Know how to prepare your dental site for Google Page Experience, what factors impact your score, and how you can improve it.
What Factors Impact Your Page Experience Score?
As a dental practitioner, you know that first impressions are essential. The same is true for your dental site. Google’s Page Experience score can impact your website’s ranking in search results, so it’s important to prioritize that your site is ready for Google’s assessment.
There are several factors the search engine considers when determining your Page Experience score. These include:
- Load Time: This metric is all about how quickly your website loads and is a critical factor in your Page Experience score. Google wants to see websites that load quickly, so be sure to optimize your site for speed.
- Mobile-Friendliness: It’s vital to ensure your website is mobile-friendly because a majority of internet users access the internet through their mobile devices. This is why Google considers mobile responsiveness and friendliness when determining your Page Experience score.
- Safe Browsing: Google wants to make sure users are safe when they visit your website. If your site is flagged for malware or phishing, your Page Experience score will suffer.
- HTTPS: Google prefers websites that are HTTPS-secured. If your site is not, it greatly affects your Page Experience score and will be lower.
- Intrusive Interstitials: Google does not like pop-ups or other intrusive elements that interfere with the user experience. If your site has these, your Page Experience score will be lower.
How to Improve Your Page Experience Score
If you’re looking to improve your website’s ranking on Google, it’s crucial to ensure your page experience is up to par. Here are some foundational steps on how to do just that:
1. Optimize Your Website for Mobile Devices
With more people utilizing mobile devices to access the internet, it’s critical that your website is mobile-friendly. This includes creating a responsive design that looks nice on all screen sizes and ensuring your information is easy to read and navigate on a smaller screen.
2. Make Sure Your Pages Load Quickly
There’s nothing that irks internet users more than a slow-loading website, so make sure your pages load as quickly as possible. You can optimize your images and use a content delivery network (CDN).
3. Avoid Pop-Ups and Other Intrusive Elements
Pop-ups and other intrusive elements can be annoying and disrupt the user experience. If you need to use them, ensure they are not set to open automatically and can be easily closed.
4. Use Google’s Pagespeed Insights Tool
Google’s PageSpeed Insights tool is a fantastic way to check how your website performs in terms of page speed. Simply enter your URL, and the tool will give you a score out of 100, as well as some specific tips on how to improve your website’s speed.
5. Test Your Website on Different Browsers and Devices
It’s critical to test your website on different browsers and devices to ensure it looks and works the way you want it to. You can use Google’s Mobile-Friendly Test tool to test your website on different devices.
The Page Experience update is designed to improve the user experience of your website. Following the tips in this article can help improve your website’s Page Experience score and its ranking on Google.
In need of dental content marketing assistance? 617 Web Marketing is an industry leader in dental SEO and is dedicated to helping our dentists get first-page Google search results. If you want to grow your business online, now is the time to contact us.