Search Engine Optimization (SEO) is one of the best ways to increase brand awareness. In the dental industry, you can use this to your advantage to get more patients to your clinics. At the same time, this will help improve your online reputation.
As you are aware, there are different types of SEO, and two of the most popular are on-page and off-page SEO. However, many don’t pay enough attention to off-page SEO, and that’s what we’re here for. In this post, we will go over off-site SEO tips for dentists.
Set Up Google My Business (GMB)
Google My Business helps you manage your business information on Google. In this case, you will be required to fill in your business’ name, address, phone number, business category, and hours of operation. You can also add details such as business descriptions, logos, photos, videos, and much more.
Once you’ve set up a GMB account, make sure that you do the following:
- Make sure your business information is correct and up to date.
- Add high-quality photos.
- List your business on as many sites as possible.
- Respond to reviews that are posted about your business.
The aim of your GMB account should be to attract more people to your business. What’s better is that you’re taking care of your online reputation.
Register in Local Business Listings
There are many local business listings websites. In this case, the aim of these sites should be to get more patients to your clinics. For this to work, you will need to register on these sites.
Just like GMB, it’s also important to monitor your listings. Also, make sure that they are correct and that they are up to date.
Ask Your Patients to Leave Reviews
No matter your business type, you should always ask your patients to leave reviews. In dental practices, patients are always expected to leave reviews about their appointments. This is something that is encouraged by most dentists.
After a patient has had their appointment, you can ask them to take a minute and leave a review about the experience. This is a great way to get more patients.
Establish Social Media Presence
Social media is an essential tool that helps you boost your dental business. In this case, Facebook, Twitter, and LinkedIn are the platforms that you should be using.
You can use these platforms to share interesting content about your dental practice, your latest blog posts, and much more. You should also update them regularly.
You might also like to share updates about new patients and so on. With that said, it’s very important to create engaging content. This will help you increase your followers and in turn, get more patients.
Getting more patients for your dental practices through off-page SEO is very important. If your dental practice is not doing well, you can get more patients just by implementing the above tips.
At the same time, you can use these off-page SEO tactics to promote your dental practice online and get more patients.
617 Web Marketing offers dentist SEO marketing. We will focus on ranking you at number one on Google. Get in touch with us.