Dental practices that want to succeed in digital marketing should implement patient email campaigns. Recent studies show that mass emails are ineffective and a waste of money, but dental email marketing efforts typically utilize personalized messages. This guide will teach you everything you need to know about dental email marketing and how to use it to grow your dental business.
Tips to Use Dental Email Marketing for Your Practice
1 – Review Request Emails
If you have a patient email list and send emails to your patients asking them to review their experience on Google, Yelp, or Facebook, that’s a fantastic way to get reviews. However, these emails are mostly used to ask patients to leave a review – they aren’t used to have a meaningful dialogue with your patients.
A great way to use these emails is to send a survey to your patients, asking them how they feel about your practice. This can give you specific data about their experience that you can use in future emails.
2 – Personalize Emails
One of the best uses for email marketing is to send emails that target a personal problem you know your patient is facing.
For example, if you know that your patient has a fear of needles, you should send a helpful article on how to prepare for dental procedures.
These types of emails should be based on personal messages, not mass messages. Your dental office should have a solid understanding of its target audience to be able to send these types of emails.
3 – Send Reminders
Beyond sending out surveys, reminders are a great way to use patient email lists.
Your reminders should be based on timely advice and include content that is relevant to your patients. You can send reminders about care, treatment, and other vital dental procedures.
4 – Create Lists
The key to good dental email marketing is understanding your patients. One of the best ways to do this is to create different lists based on patient interests.
For example, if you have a patient that is interested in holistic dental care, you could create a list of articles related to this topic and send them to this particular group of patients. List-building is key to effective dental email marketing.
5 – Send Thank You Emails
A practice that is effective at email marketing sends out thank you emails to their patients.
The goal of your thank you email is to show your appreciation for your patient’s visit. This email should include an important message about the way in which your practice works. You can’t simply send an email that thanks your patient for their visit – it has to have an important message.
Conclusion
The most effective dental marketing of all time is patient communication. The best way to promote your dental practice is to send mass emails to your entire database, but the most effective strategy is to focus on patient communication.
If you want your dental practice to grow, you need to invest in patient communication. The best way to do this is to utilize dental email marketing.
If you need help with dental internet marketing, contact 617 Web Marketing. We specialize in dentistry search engine ranking. Dentists have a unique market. And with patients depending on Google searches to find local dental offices, the competition is fierce. 617 Web Marketing focuses on ranking dentists at number 1 on Google.
