Local SEO for dentists is one of the most effective and well-proven techniques for practices to market their services to surrounding patients.
Google provides a quick method to connect with locals. And, if utilized correctly, it will allow your company to reach a large number of individuals in a short period.
Without local SEO, your company may lose a considerable number of leads and online traffic.
Why Invest in Local SEO?
When it comes to local SEO, the benefits are many and valuable to your practice:
- Grow your physical address’ online visibility through online listings.
- Promote your business online in the most targeted manner possible.
- Increase organic web traffic to your website.
- Improve your brand’s visibility.
- Help generate sales leads and improve your conversion rate.
- Restore your local business’s reputation in the community.
According to Google, Google reviews are the third most popular search queries.
Doing so will help you rank higher in Google’s local search results and increase your practice’s chances of showing up in the “business listings” and “directory” tabs.
Once you’ve set up your physical address’ business’s Google My Business page, it’s time to start optimizing your website.
We’ve compiled a list of tips that dentists can use to produce the best possible results from their local SEO efforts.
1. List Your Practice on Google My Business
Consistently using your practice’s Google My Business page locally is one of the first things you should do.
According to Google, Google reviews are the third most popular search queries.
Doing so will help you rank higher in Google’s local search results and increase your practice’s chances of showing up in the “business listings” and “directory” tabs.
2. Research Local Keywords and Optimize Your Content
With this SEO strategy, you should review your practice’s website to optimize it for local keywords.
Specifically, you should ensure that your practice’s site is optimized for both “long-tail” and “broad” keywords.
Focusing on “broad” keywords is ideal because they will attract both local and national traffic.
Alternatively, “long-tail” ones are great for the purpose of improving your local SEO.
3. Include NAP (Name, Address, and Phone Number) in Your Content
Now, let’s talk about the “address” and “phone number” part of NAP. As mentioned, NAP may help increase your visibility online.
This also means that Google can confirm that your practice’s business’s website is legitimate. As a result, Google is more likely to show it in the local search results.
In addition, including NAP in your content is a great way to get more organic leads and make sure that your website is properly optimized for local searches.
4. Track Your Progress
Once you’ve done all the necessary steps to optimize your practice’s website for local searches, it’s time to start seeing your results.
To do so, you should set up Google Analytics and track your statistics.
This way, you will be able to see the organic traffic your website is getting and the number of leads you’ve generated through your website.
Conclusion
In conclusion, by using the right local SEO strategy, you can quickly gain a higher number of patients and attract more leads.
And, if done right, you will also be able to improve your conversion rate.
Need help growing your practice? Get in touch with our team of professionals.
617 Web Marketing is a dental marketing agency specializing in dentistry search engine ranking. Dentists have a unique market. And with patients depending on Google searches to find local dental offices, the competition is fierce. Please book a consultation with our team today!
